Just Eat – Riding Over Ramadan

51% of couriers aged 18-33 believed Just Eat was not doing enough to actively celebrate Ramadan.

Just Eat wanted to strengthen its connections with the Muslim community by creating a social-first campaign that celebrated traditions and authentically portrayed the Muslim courier experience.

So we captured content in a day-in-the-life social format, to create an authentic and human feel,
giving us a sneak peek into a Muslim courier’s day while he observed Ramadan.

We were able to generate over 5.5 million views and create a positive message for couriers and Muslims observing Ramadan.

Creatives – Munraj Singh Chawla, Adam Poirrier