Cathedral City – Make it Better Cheddar
Cathedral City’s new platform was created by the incredibly talented Terry O'Neill & Angela Harding, creative directors at Grey London.
Working under Terry & Ange, we were asked to come up with activations for the cheese brand’s new platform.
Creatives – Munraj Singh Chawla, Rachael Simoes
OOH special builds placed outside bus stops in December that are the most comforting billboards ever. There are visuals of a grilled cheese toastie bubbling away, under a heater, with the sounds and smells of melting cheese.
If England lose the World Cup in December, Cathedral City can send them care packages
to make the loss a little better.
We’ll stage a paparazzi photo of a losing BAFTA nominee seeking comfort after the awards show,
eating Cathedral City cheese straight out of the packet.