Footlocker EU Takeover.

While on placement at Gravity Road, we organised a takeover of Footlocker EU’s Instagram.

We gave a spotlight to a prominent black gamer called Ebonix.
She champions diversity by fighting for POC representation in video games and is connected to sneaker culture.

We art-directed shoots to show off Ebonix and Footlocker products.
We also created concepts for content she could post on Footlocker EU’s channels.
She shared 3D-modelling tutorials, lessons on gamer history, ran sneaker giveaways and hosted a charity Twitch stream.

Creatives – Munraj Singh Chawla, Rachael Simoes