Lucozade – Performance fuel for parents.
Adults don’t drink Lucozade as much as teens, perhaps because Lucozade is primarily seen as a sport’s drink.
To solve both problems as once, we’ll position parenting as a sport.
Bottles inspired by babies’ clothes’ sizes, containing more caffeine for new parents.
Convert nappy changing rooms into medal and trophy cabinets.
Give medals to parents on Mother’s and Father’s Day.
Emotional Motivational Boost for parents
who feel like they’re struggling.
Sponsor athletes that are parents.
Utilise Facebook Profile Picture Frames
to show off personalised parenting stats.