Bravissimo – Nothing to be ashamed of.
Women with big breasts can feel insecure about their bodies because they’re constantly sexualised.
We’ll highlight that the problem is with other people, not the size of their boobs.
Create fake gadgets that highlight the difficulties of having bigger boobs.
Desexualise the shopping bag.
Play on the area of the poster that gets the most attention, reverting the audience’s attention
to the fact that people with big breasts suffer.