Kipling – Live.Light.

With most fashion brands blending into one another, how can Kipling stand out?

That was the challenge as part of a pitch for new business with Grey Social.

In order to stand out, a brand has to stand for something. But, it’s rare (and refreshing) to see it said so explicitly.

The goal for this work was for the Kipling team to picture every bag at a protest, rally or march to be a Kipling bag.

In essence, this new visual identity would mean people would be proud to rock the brand, knowing it lives true to its values of equality.

Creatives – Munraj Singh Chawla, Rachael Simoes